SCENARIO
Tech Startup

SaaS company with early product market looking to design a scalable pricing model aligned with market comps.

Market research and pricing model

  • Embed with founders, product, sales to understand, document and stress test current pricing

  • Market research on direct competitors and adjacent services selling to similar decision makers

  • Consolidated market map including companies, personas, market pricing structures

  • Client specific financial model including two pricing structure options, recommendation, and dynamic pricing tool for sales

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Previous

Internal Ops Redesign

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Next

RFP Readiness