SCENARIO
Tech Startup

Sales, customer success and product were working like separate teams, blaming each other for delays and low conversion.

Aligning goals and motivation

  • Defined goals and leading indicators, identifying metrics that cause misalignment

  • Built OKR framework aligning teams on near and medium-term outcomes

  • Designed incentives that align sales and success team outcomes

  • Created a communications framework for cross-team empathy and problem solving

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Org Design
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Internal Ops Redesign